Proceeds from Pennies for Heaven Resale benefit Reconciliation Outreach Ministries. Reconciliation Outreach is a 501(c)(3) non-profit organization dedicated to transforming generations by creating a Christian community in the inner city to meet the needs of broken lives. The clients of Reconciliation Outreach also have the opportunity to shop at our store free of charge on an as needed basis. In 1987, Dorothy Moore founded Reconciliation Outreach, an inner city life rehabilitation program providing a safe haven for the homeless and needy.